Vale & Row

Selling service

Exceptional marketing for every home.

Great presentation and thoughtful marketing aren't reserved for expensive homes. This is our proposed service, delivered by people, with free online tools supporting each step. Exactly what's included is set out in your written terms before you instruct.

Proposed selling fee

1.5% including VAT, minimum £2,500 including VAT

Sole agency. Normally payable on successful completion, subject to the written terms. The same marketing standard for every home. Great presentation and thoughtful marketing aren't reserved for expensive homes.

  1. 01

    Evidence & property strategy

    We start with recorded local sales, your home's details and your reasons for moving.

    Your part: Tell us your timing and goals.

    Free tools that help: Land Registry sales, local guides, Home DNA in your account

    Our team does

    • —Comparable research on your street and village
    • —A short written strategy: who your buyers are likely to be and when to launch
  2. 02

    Price scenarios

    Price is set from evidence, with the reasoning written down and signed off by a person.

    Your part: Agree the asking price — it's always your decision.

    Free tools that help: Guide price tool (starting point only)

    Our team does

    • —Two or three price scenarios with documented assumptions
    • —Human sign-off on every recommendation
  3. 03

    Sale preparation & creative

    Premium-quality presentation for every home, whatever its price.

    Your part: Gather documents; we'll give you a short checklist.

    Free tools that help: Saleability Review

    Our team does

    • —Professional photography and measured floorplan
    • —A short edited video or reel — planned once our supplier's delivery specification is confirmed
    • —Carefully written details, checked with you for accuracy
    • —EPC in place, early legal-pack and ID checks
  4. 04

    Launch campaign

    Considered distribution, planned with digital marketing experience — the right buyers, not everywhere at once.

    Your part: Approve the particulars and the launch plan before anything goes live.

    Our team does

    • —Listing on the Vale & Row website
    • —Property portals only where we hold a current signed agreement — we'll confirm which before you instruct
    • —Relevant social creative and a defined launch campaign, with its timeframe and budget agreed in writing
    • —Optional: shown to buyers who've opted in to hear about homes like yours
    • —Optional enhanced campaign (bespoke video, styling or extra approved ad spend) only if you agree a written scope and fee
  5. 05

    Enquiries & viewings

    Every enquiry answered and qualified before a viewing is booked.

    Your part: Choose accompanied or self-led viewings.

    Free tools that help: Buyer Passport (buyers share position and budget)

    Our team does

    • —Prompt replies and viewing scheduling
    • —Buyer position and finance checked before viewing
  6. 06

    Feedback & truthful reporting

    Measured progress, reported plainly — only what's actually been recorded.

    Your part: Review updates in your private seller dashboard.

    Our team does

    • —Viewing feedback within days, not weeks
    • —A concise weekly update: what happened and what's next
    • —Regular marketing review of recorded enquiries and viewings — never invented portal statistics
  7. 07

    Offers & negotiation

    Every offer presented with the buyer's full position.

    Your part: Accept, decline or counter — with our advice.

    Our team does

    • —Offers recorded and presented in writing
    • —Proof of funds and chain position checked
    • —Negotiation on your behalf
  8. 08

    Sale agreed to completion

    The part where many sales stall — so we stay on it.

    Your part: Respond to your solicitor; we'll keep you updated.

    Free tools that help: Move Plan with dated steps

    Our team does

    • —Memorandum of sale to all parties
    • —Regular contact with solicitors and the chain
    • —Milestones tracked through to exchange and completion

Tools inform. People decide.

Online figures are guides from recorded sales. Pricing, particulars, negotiation and progression are human responsibilities. Fees and full written terms are provided before instruction.