Vale & Row
Sample campaign · demonstration only

How we'd market your home.

Everything on this page is a made-up example to show the kind of work you'd receive — and every home gets the same standard, whether it's worth £200,000 or £500,000. "The Old Orchard House" and the £200,000 semi are not real properties, customers or listings, and are not for sale. Images are sample interiors, not a real home.

Sample living room interior (not a real property)Sample image
Sample kitchen interiorSample bedroom interior

Sample particulars

The Old Orchard House

Fictional detached home · four bedrooms · village edge near Grantham

Guide price £500,000 (example figure)

Set back behind an old orchard wall, this is a house built for slow Sunday mornings and busy weekday ones. The kitchen opens to the garden, the sitting room keeps its open fire, and the station is a short drive away for the London trains. Upstairs, four good bedrooms; outside, room for the vegetable patch you keep meaning to start.

Example copy: warm, specific and checked with the owner for accuracy — never exaggerated.

Brochure structure

  1. Cover image and one-line story
  2. The house, room by room
  3. Measured floorplan
  4. Garden and setting
  5. The village: schools, shops, travel (sourced)
  6. Recent local sales context
  7. EPC, council tax band, tenure
  8. How to view
Two fictional homes · demonstration only

The same standard at £200,000 as at £500,000.

Great presentation and thoughtful marketing aren't reserved for expensive homes. Here's how a fictional three-bedroom semi at around £200,000 compares with the fictional Old Orchard House. Neither is a real instruction.

Included
Semi ~£200k
House £500k
Professional photography
Included
Included
Measured floorplan
Included
Included
Short edited video or reel
Planned
Planned
Carefully written details
Included
Included
Our website and approved portals
Included
Included
Social creative and a launch campaign
Included
Included
Matching to opted-in buyers
Your choice
Your choice
Accompanied viewings
Included
Included
Offers and sale progression
Included
Included
Concise weekly updates
Included
Included
Private seller dashboard
Included
Included
Enhanced campaign
Optional, only if useful
Optional, only if useful
Illustrated fee (incl. VAT)
£3,000
£7,500

Fees are illustrations from our proposed fee (1.5% including VAT, minimum £2,500 including VAT), not quotes. Work out yours.

Sample campaign · demonstration only

Sample campaign milestones

  1. Week 0Strategy agreed, price scenarios signed off
  2. Week 1Photography, floorplan, description approved by seller
  3. Week 2Launch: website, registered-buyer email, social
  4. Weeks 2–4Viewings, feedback within 48 hours, first marketing review
  5. Week 5+Offers presented in writing with buyer position
  6. Sale agreedMemorandum of sale, weekly progression updates
Sample campaign · demonstration only

Buyer communication

Enquiry reply (example): "Thanks for asking about The Old Orchard House. Before we book a viewing, could you tell us whether you have a home to sell and how you plan to fund the purchase?"

Registered-buyer email (example): sent only to buyers who've asked to hear about homes like this.

After viewing (example): a short follow-up and an honest note back to the seller within 48 hours.

Sample seller portal · example figures

What you'd see as the seller

Enquiries

14

Example

Viewings

6

Example

Feedback received

6 of 6

Example

Offers

1, in writing

Example

Real sellers get a private portal with their own viewings, feedback, offers and sale milestones. Only you and our team can see it.

Want this for your home — whatever it's worth?

Start with a free valuation visit. Fees and full written terms before you instruct.

Ask us at the visit for a draft marketing plan for your home: what we'd do, when, and which channels are actually available — no commitment.

Book a valuation visit Fees & what's includedThe full service