Digital marketing experience
Campaigns planned by people with real digital marketing experience — the right message, to the right buyers, at the right time.
Selling fees · proposed, final terms in writing
Every home deserves exceptional marketing. Not just the most expensive ones.
One premium marketing standard for every home we sell, and one simple fee: 1.5% including VAT, minimum £2,500 including VAT. Normally paid only when your sale completes.
- Same standard at every price
- Every figure includes VAT
- No packages, no upsell tiers
Work out your illustrated fee
Slide or type the price you expect to sell for. The slider changes the sale price — the rate stays the same for every home.
Any price from £50,000 to £5,000,000 can be typed in.
The £2,500 minimum applies up to a sale price of about £166,667; above that the fee is 1.5%.
Worked examples
Sale price £150,000
£2,500
incl. VAT
Sale price £200,000
£3,000
incl. VAT
Sale price £250,000
£3,750
incl. VAT
Sale price £300,000
£4,500
incl. VAT
Sale price £600,000
£9,000
incl. VAT
Included for every home
Great presentation and thoughtful marketing aren't reserved for expensive homes.
This is the standard for a £150,000 flat and a £1 million house alike. You'll see exactly what's included in your written terms before you instruct.
Professional photography
Edited, professionally shot photographs of your home.
Measured floorplan
A clear floorplan buyers can trust.
Short edited video or reelPlanned
Planned for every home once our supplier's delivery specification is confirmed. We'll tell you before you instruct whether it's available.
Carefully written details
Warm, specific and checked with you for accuracy — never exaggerated.
Our website and approved portals
Listed on valeandrow.co.uk, and on property portals only where we hold a current signed agreement. We confirm which before you instruct.
Social creative and a launch campaign
Relevant social posts and a defined launch campaign with a set timeframe and budget agreed in writing — not unlimited paid advertising.
Matching to opted-in buyersYour choice
If you'd like, your home is shown to buyers who've asked to hear about homes like yours, matched on verified details.
Accompanied viewings
A member of the team shows buyers around, then shares honest feedback.
Offers and sale progression
Every offer in writing with the buyer's position; a person progresses your sale to completion.
Concise weekly updates
A short update every week: what happened, what's next.
Private seller dashboard
Your viewings, feedback, offers and milestones — only what's truly been recorded, never estimated portal statistics.
Why sellers choose us
Premium-quality marketing, made accessible.
Quality creative, every home
Professional photography, a floorplan and carefully written details whether your home is £150,000 or £1 million.
Local data, shown to you
Pricing conversations start from HM Land Registry recorded sales near you, with the reasoning written down.
Considered distribution
Our website, approved portals, social and opted-in buyers — chosen for your likely buyers, not sprayed everywhere.
Truthful reporting
A private seller dashboard that shows only what's actually been recorded. No invented views or enquiry counts.
People who progress your sale
Accompanied viewings, offers presented in writing and a person chasing every step to completion.
We don't promise a higher price, a faster sale or search-engine rankings. We promise the work, and honest reporting on how it's going.
Optional · only when it helps
Enhanced campaign
Some homes benefit from something extra. If we think yours would, we'll suggest it — and you decide. Indicative costs are around £395–£695 including VAT, depending on what's involved.
- —Bespoke video beyond the standard reel
- —Home styling or dressing
- —Additional, approved advertising spend
Never charged silently: an enhanced campaign only goes ahead after a written scope and fee you've approved. These are indicative figures, not fixed prices, until supplier costs are confirmed.
Your written quote
Get it in writing, then decide.
After a free valuation visit we send a personalised written quote and our full terms of business. Take your time — you're under no obligation to instruct.
Opens your email app · no account needed
Before you sign anything
The terms, in plain English.
We propose sole agency. Your signed written terms always set out the actual agreement.
Sole agency (what we propose)
One agent markets your home for an agreed period. You normally pay the fee if your home sells to a buyer introduced during that period, including by another agent you appoint. Selling privately to a buyer you found yourself is normally excluded — your written terms set this out exactly.
Joint sole agency
Two agents work together and share a single fee. Not proposed by us as standard.
Multi-agency
Several agents at once; only the one who introduces the buyer is paid, usually at a higher rate. Not proposed by us as standard.
Possible double fees
If you've been with another agent, their terms may still entitle them to a fee for buyers they introduced. Check before switching — Switch Assist can help you review this.
When the fee is paid
Our proposed commission is normally payable only on successful completion, subject to specific circumstances set out in the written terms.
Length, notice and cancellation
Your written terms state the agreement length, the notice needed to end it, and your cancellation rights — including the statutory 14-day cancellation period where it applies.
Optional production spending
An enhanced campaign is only ever agreed separately in writing, with its scope, cost and when it's payable — including whether it's due if your home doesn't sell. It's never charged silently.
VAT
Every fee on our website includes VAT at 20%. No figure is shown without VAT.
Already listed?
Switch Assist
A fresh selling plan, with up to £500 towards eligible switching costs — credited against our final sale fee on completion.
Conditional written approval. No cash payment. Offer terms provisional.
Upload your agent agreement for a free Switch Assist checkSwitching agents? A fee credit, not a cash rebate.
Switch Assist may credit up to £500 of verified switching costs against our final fee, only after successful completion and written approval. It's never deducted automatically, and this calculator doesn't include it.
Switch Assist terms remain provisional. Previous commissions, dual-agency fees, disputed penalties and third-party legal costs are excluded.
See what we'd do for your home.
A free, no-pressure valuation visit. Fees and full written terms before you decide.
Fees are shown including VAT, in line with ASA: property fees and VAT, GOV.UK: selling a home — estate agents and TPO Code of Practice for Residential Estate Agents. This page is not a contract or an instruction to sell.